Client Spotlight | Workhelix
James Milin spent his career helping large organizations adopt transformative technology — at the Department of Justice, Amazon Web Services, Google, and across a series of venture-backed startups. Workhelix is his answer to the problem he kept running into: companies investing heavily in AI with no rigorous way to measure whether it was working. Built alongside leading economists from Stanford and MIT, and backed by Reid Hoffman, Mira Murati, and Andrew Ng, Workhelix helps enterprises identify where AI creates value, prioritize the right opportunities, and track the outcomes.
In this conversation, James talks about how that team came together, why thinking in tasks rather than jobs changes everything, what most leaders are getting wrong about AI, and how Workhelix built the infrastructure to sell into Fortune 500 companies from day one.
Client Spotlight | CookIt Media
Laurie Buckle spent more than three decades shaping food media: at Bon Appétit, Better Homes and Gardens, Fine Cooking, and The Kitchn, before founding CookIt Media in 2015. What started as a consulting business helping food bloggers find their footing evolved into a full talent agency, and eventually landed CookIt on the Inc. 5000 list of fastest-growing companies in America.
In this conversation, Laurie talks about why she sees her two careers as one continuous story, what creators consistently get wrong in brand deals, what scaling actually taught her about leadership, and where CookIt is heading next with The CookIt Collective.
Client spotlight | Beach House
Brittany Hohl and Brittany Savastano met as junior employees at a boutique beauty agency in New York. Years later, they bought the company they now run together and three months into owning it, the pandemic wiped out nearly 90% of their business. Today, Beach House PR is nearly two decades old, and still going strong.
In this conversation, they talk about what it takes to stay relevant in an industry that never slows down, what they wish they’d understood before the acquisition, and what intentional growth looks like for Beach House in its next chapter.
Protection to profit: turning creative assets into revenue
Phrases, names, identities, and content libraries aren't just social currency. They're actual property that can be licensed, transferred, enforced and made to generate revenue long after the original moment of recognition has passed. Here’s a guide on maximizing the profit potential of your content.
Client spotlight | Luv Aj
Amanda Thomas started Luv Aj at 14, selling handmade jewelry to classmates before a chance encounter with a buyer at LA boutique Fred Segal changed everything. Today, Luv Aj is stocked at Nordstrom, ShopBop, and Target, has been worn by Beyoncé, Bella Hadid, and Hailey Bieber, and is about to expand into all Target retail locations nationwide.
In this conversation, Amanda talks about going from hand-making every piece to mass production almost overnight, how celebrity placements actually work, what founders consistently miss before pitching major retailers, and what's coming next for Luv Aj.
Client spotlight | Parker Talent Management
Lindsay Nead built Parker Talent Management before the term “creator economy” even existed. Today, Parker is a female-led, creator-first talent agency helping digital creators build sustainable businesses through strategic guidance, aligned partnerships and a clear-eyed approach to the agreements that underpin all of it.
In this conversation, Lindsay talks about building in a space with no established rules, what creators consistently miss in the contracts they sign, how being based in Oregon shaped the way Parker operates, and what she sees coming as the creator economy matures.
5 red flags in influencer and entertainment agreements
What creators, agencies, and brands should spot before signing.
What happens when someone steals your content?
Here’s what you need to know about trademark infringement, copyright misuse, right of publicity violations, and the tools available if someone uses your IP without permission.
Contract language to help you get paid on time
A few practical clauses and small details, included upfront, can make a significant difference to whether you get paid on time. And if things do go wrong, they make it far easier, faster and more affordable to enforce your rights.
Lawyerly welcomes creator and entertainment attorney Merrick Soss
We’re excited to share that creator and entertainment attorney Merrick Soss has joined the Lawyerly team from January 20, 2026.