Product licensing is one of the most exciting tools in the creator and brand economy, and one of the most misunderstood. What is written into the contract can oftentimes have a giant impact on everything from the process to the profit.

In this conversation, James talks about how the Workhelix team came together, why thinking in tasks rather than jobs changes everything, what most leaders are getting wrong about AI, and how Workhelix built the infrastructure to sell into Fortune 500 companies from day one.

In this conversation, Laurie talks about why she sees her two careers as one continuous story, what creators consistently get wrong in brand deals, what scaling actually taught her about leadership, and where CookIt is heading next with The CookIt Collective.

Brittany Hohl and Brittany Savastano talk about what it takes to stay relevant in an industry that never slows down, what they wish they’d understood before the acquisition, and what intentional growth looks like for Beach House in its next chapter.

Phrases, names, identities, and content libraries aren't just social currency. They're actual property that can be licensed, transferred, enforced and made to generate revenue long after the original moment of recognition has passed. Here’s a guide on maximizing the profit potential of your content.

Amanda Thomas talks about going from hand-making every piece to mass production almost overnight, how celebrity placements actually work, what founders consistently miss before pitching major retailers, and what's coming next for Luv Aj.

Lindsay Nead talks about building in a space with no established rules, what creators consistently miss in the contracts they sign, how being based in Oregon shaped the way Parker operates, and what she sees coming as the creator economy matures.

We’re excited to share that creator and entertainment attorney Merrick Soss has joined the Lawyerly team from January 20, 2026.